AT&T Hansel and Gretel Commercial Analysis Draft

The AT&T Commercial

This AT&T commercial shows the audience how they're life would be with their new GPS. They use the story behind Hansel and Gretel to intensify and over-dramatize their point. The way that the children walk throughout the commercial symbolizes how the audiences life would be changed with the new AT&T GPS.
In the beginning of the commercial  the children are wandering lost throughout a big city. Their pace is slow and they're lonely, unsure, and scared. This is parallel to their lives without the AT&T GPS. They have no idea where they're going and they're so unsure of themselves. At the end of the commercial though they begin to skip. This is because they have used the GPS and they become happy. The commercial is trying to tell the audience that if you buy they're GPS you will always be sure and confident of where you're going, so much so that you will skip away with joy.