Heiniken is a very commonly known beer. Their slogan is "Serving the planet" but through their commercial the audience questions if they really serve the planet, or just one specific group of people. The setting of this commercial takes place in a large house during a very populated party. The woman hosting the party is dressed in a very fancy black dress as she leads her friends into her room to show them her walk-in closet. Her three friends immediately begin screaming and showing excitement as they stare in awe at the monstrous closet filled with clothes, shoes, and jewelry -- a woman's perfect world. Within a few minutes the women overhear a group of men in the next room over. It turns out they are equally as excited but instead of screaming over a walk-in closet filled to the brim with expensive clothes they are freaking out over a walk-in fridge filled with Heiniken beer.
What exactly is this saying about the value of the beer? If they're comparing a fridge full of Heiniken to a closet filled with expensive and luxurious clothing can anyone afford this beer? It seems that there is an underlying message that this beer is highly priced and not everyone can afford it. Which then leads the audience to wonder does Heiniken really serve the planet? Or just the people who are rich enough to afford it?
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